Chair Holder

Univ.-Prof. Dr. Bernd W. Wirtz

Full Professor of Information and Communication Management at the German University of Administrative Sciences Speyer

CV

Bernd W. Wirtz studied business administration in Cologne, London and Dortmund, culminating in an MBA (Master of Business Administration). He laterserved as a lecturer for media management at theUniversities of Düsseldorf (Germany) and Zurich (Switzerland). In 1994, he was awarded a doctorate in the field of new media and competition strategies (Doctorate in Business Administration). After finishing his studies, Prof. Wirtz worked as a consultant with Roland Berger & Partners as well as Andersen Consulting Accenture (Manager in the field of new media/electronic commerce) and as a Lecturer at the University of Zurich. From 1999 to 2004, he was a Full Professor (Deutsche Bank Chair for Strategic Management) at the University of Witten/Herdecke (Germany). Since 2004 he has been a Full Professor (Chair for Information and Communication Management) at the German University of Administrative Sciences Speyer (Germany). Prof. Wirtz published approximately 350 publications to date, including more than 20 books, and is an editorial board member of the journal Long Range Planning, the Journal of Media Business Studies, the International Journal on Media Management, the International Journal of Business Environment, the Public Organization Review and the International Review on Public and Nonprofit Marketing.